IPL -A Businessman's Guide -2008

This article was the result of a detailed study of the Indian Premier League, a cricket league which was launched in April 2008. Hailed as a marketing success, it was front page news for almost two months. Fashioned on the English Football Premier League, the Indian Premier Cricket League has become a case study in marketing and has changed the face of cricket internationally.
My attempt was to create a comprehensive, 'one stop document' for the league and marketing of cricket events in the country.That objective seems to have been met, if one goes by the feedback obtained from business leaders, who read it.
This was followed by a more academic piece which compared the fortunes of the ICL and IPL. ICL, which was the first mover and introduced 20-20 cricket into the sub-continent, was left high and dry when IPL came in and made itself a phenomenal success.MichaEl Porter's Five Forces Framework provided a great framework for analysis. It was published by the AdClub Mumbai in its Solus magazine and is being used in many educational institutions.

The links are given below:

a) "Why the first mover came last", Published by the Ad Club in the Solus Magazine.
CLICK HERE TO READ MORE

b) The Businessman's Guide to IPL: The IPL articles are available on my blog http://mayanmuse.blogspot.com.
A link to the first page is given alongside: CLICK HERE TO READ MORE

The feedback to the articles is reproduced below:

*Sunil Gupta, Regional Director, South West Asia, Aprais Worldwide.Managing Partner, Results International
Date: Fri, 27 Jun 2008
Hi Vinod:
Very detailed and a good reference point for the future..

* Suman Srivastava, CEO, Euro RSCG India.
Date: Fri, 27 Jun 2008 06:52:40 +0530
Hi Vinod,
Went through your article. It is very informative and interesting to a cricket buff like me. Congratulations.

* Hiroki Takeuchi , Live Current Media Inc,.
Hi Vinod,
Really interesting article.
Thanks for the information, that report is really great!
I have forwarded your details to my superiors at Live Current and they
will keep you in mind if anything comes up in the future.

*Ratnakar V ,Birla Sun Life, Orissa
Subject: Please send the Business Man's Guide to IPL - Full Version
Dear Vinod Sir,
I have visited the blog and i must say I was looking for this analysis of IPL since its inception. It just wonderful.Request you to kindly mail me the full version.
Thanx in advance.

* Sreekant Khandekar, Publisher Afaqs.com.
Subject: Re: Guest Article.
Date: Thu, 26 Jun 2008 19:14:27 IST
Vinod,
This really is an extraordinary compilation of facts about the IPL.

*Professor Manoj T Thomas, IRMA 92-94.
HI Vinod
Saw your mail on IRMA Alumni.
Would like to read the report on ICL/IPL that you referred to. It would be great if you could email it to me.I had been using the ICL/IPL epsiode as an example to discuss in someof my courses- but mostly news reports etcs.

*Prof M. J. Arul.
Dear Vinod,
Greetings! I would like to read the full ("unedited") version of your article on IPL. Kindly send it to me by email.With warm regards & best wishes,

* Rajul Vora,JWT India.
Sent: Monday, June 30, 2008 5:15:33 AM
Hi Vinod,
Thanks. This will help.Regards.

* Anthony Mathew, Rapp Collins, India
Sent: Saturday, 5 July, 2008 7:20:31 PM
Subject: Fw: IPL A Businessman's Guide
Dear Vinod,
I have saved the attachment for a must read in the future. Appreciate your sending it.

*Andee , Vice President, Prime Site India, OOH venture of Mudra
Date: Sun, Jul 13, 2008 at 1:25 PM
Subject: IPL - FAQ
Hi Vinod,
Mathew of Rapp Collins India had forwarded your document a month back. Got to read it only on a lazy Sunday like today.Its very comprehensive and clarifies every doubt on the IPL. Congratulations on a very well compiled article. I can imagine the hard work behind this initiative.Thanks so much for making the effort. Regards