Monday, October 12, 2009

Mayan Consultants International : 2009-2010


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Tied up with a lot of similar freelance talent that include public relations outfits, film production houses, digital design shops, animation and special effects experts to start a freelance network that can provide all the services of a large agency without the frills under one roof. These ads help garner that talent and was written by me and art directed by a freelance talent.
Clients too have started calling up.


Pro -Bono Work for Adoption

Lord Krishna

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This is pro-bono work to support adoption from registered charities. There are some misgivings and apprehensions among many with regard to adoption and most have to do with how the child will turn out. This is an effort to assuage such concerns. Lord Krishna himself was brought up by foster parents. The picture shows Yashoda with the young Krishna.
Art is by Kishor Gaikwad and Copy by Vinod Natesan

Adoption Ad: Steve Jobs 


                                     Copy and Art: Vinod Natesan

                          Adoption Ad- Kabir

Copy and Art :Vinod Natesan

Adoption Ad- Edgar Allan Poe

 
Copy and Art: Vinod Natesan

Adoption Ad - Faith Hill
 


Copy and Art: Vinod Natesan

CAMPAIGN AGAINST RAGGING IN ACADEMIC INSTITUTIONS
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Copy and Art: Vinod Natesan



INVESTMENT ADVISORIES AND CONTENT SUPPORT:


                                            
                                                     Editorial support for News letters

Project Reports are restructured after content appraisal and reedited.


An assignment for the United Nations Food and Agricultural Organisation through INBAR, a Beijing based concern. This organization promotes bamboo cultivation as a means to economic and social development. My inputs include editorial support  in preparation of project reports with a partner concern called Edit International, which is based in Bangalore.


CONTENT FOR WEB SITES AND PUBLICATIONS:



This was an interesting assignment and meant extensive desk research to get interesting details on festivals, customs in various parts of the world and the country as also little known details of sportspeople, short write ups on architectural wonders, on languages of the world et al.
the website is available at http://superkidzindia.in
They also have a children's newspaper.

Saturday, October 10, 2009

Mayan Consultants International : 2009 Kerala Tourism Pitch

This campaign for Kerala Tourism was done quite a while ago, (please note it was QUITE a while ago) as part of a strategy planning exercise. It was in copy form and never visualized. SG decided to take some time out and helped me out. It is not fully finished yet:)

KERALA TOURISM (Unreleased work. Part of a pitch exercise that happened QUITE some time back)

A) Public Opinion Ad




Headline: She helps feed 11 lakh families and we call her "AIDS Madama"
Visual: Picture of a foreigner asking for directions and locals ogling her
Body: Tourism in Kerala accounts for 11 lakh jobs and 525 crores to the states GDP. For God's own country she is a blessing. For heaven's sake don't turn her away
Tag: Kerala: Gods own country.




Headline: Veetil vanna mahalaksmiye….(When fortune knocks on your door)
Visual: Picture of a foriegner asking for directions
Headline contd…….. puram kaal kondu thallaruthu(Don't turn her away)
Body: Daivathinte swantham nattil oru kollam 11 laksham joli avasarungal evar nalkunnu. Veetil vanna mahalakshmiye puram kaal kondu thallaruthu...(In Gods own country, every year, tourists account for 11 lakh jobs and add Rs 525 crores to the states GDP.For heaven's sake don't turn her away )

Tag: Kerala:Gods own country





Headline:Adhiti Daivo Bhava
Visual: Foreigner interacting with locals
Body: Daivamayi karuthiyillenkilum manushyarayi karuthuka.Daivathinte swantham nattil oru kollam 11 laksham joli avasarungal evar nalkunnu. (Even if you don't worship them as a divine beings, treat them like human beings. They account for 11 lakh jobs and add Rs 525 crores to the states GDP. For God's own country, she is a blessing.
Tag: Daivathinte swantham nadu
(The figures are relevant for 2003 , so now you know when this was written:))


b) To promote Backwaters :

 


 


Headline: If happiness has been on the back burner, may we suggest the backwater cruise
Visual: Serene shot of a cosy couple lazing on a boathouse in the backwaters. The scenery around to come. Medium to tight shot. Easy font no geometric blocks seamless layout.
Body:.Its goodbye to the noisy crowds, metal monsters and asphalt. Its time to sink into the cradle of comfort .The one of a kind boat holiday on the quiet backwaters of Kerala. The only crowds you see would be a forest of coconut trees lining the shores or probably a school of fresh water fish just visible in the sparkling blue waters...

Tag: Kerala: Gods own country


C) Ad for Honeymoon Couples







Headline: If marriages were made in heaven.. Then honeymoons were to be made here...

Visual: Couple looking out on the scenery from a hill station/sunset on the beach/backwater. Easy font no geometric blocks seamless layout.
Body: It’s a time for togetherness..a time to discover. And God meant it that way. Back waters, beaches, hill stations ... feel blessed.
Tag: Kerala: Gods own country


D) To promote Hill Stations




Headline: At xxxxx ft above sea level you feel closer to God!
Visual: Scenes from hill stations
Body:Its something you pray for. Long tree lined pathways for just the two of you. A lake with a boat and a gentle sun smiling through the mist. Evenings in front of a Victorian fireplace...flowers,gardens, mountain views....sometimes life is but a dream come true
Tag: Kerala: Gods own country


E) To promote Beaches



Headlines: Worship the Sun in Gods Own Country
Visual: Lone tourist sunbathing on a beach
Body: The tourist to Gods own country is known to follow many rituals. It mostly begins with the morning sun worship, the piscean feast follows for lunch and soon it is a lazy obeisance to Neptune. An Ayurvedic massage precedes an evening rendezvous at the cultural melting pots. Lunar worship is often in private and in the quiet privacy of tree top houses, house boats and the many cottages that dot the coast line. Life follows a sinfully slow pace here….
Tag: Kerala:Gods own country

F) To promote Meetings Incentives Conventions Exhibitions




Headline:Business Plans are best laid in God's presence
Visual: Landscape shots.
Body:Blue sky meetings are best held under blue skies. Proximity to breathtaking backwaters won't harm either. Brain storms are less stormy and more sanguine if Ayurvedic spas are close at hand. Lateral thinking is best attempted after a look at some of the oldest art forms and cultures. Shall we say divine intervention is known to happen at conventions held in these surrounding?
Tag: Kerala: Gods own country


G) To promote religious tourism or the temple trail





Headline: Beauty Pageant in Gods Own Country
                  Fashion show from the House of God
Visual: Elephants at Trichur Pooram
Body: In Trichur, every year in May, the Pooram is celebrated at the temples of Thiruvambadi and Parmekavu, with the deities perched on the temple elephants. Pachyderms bedecked in gold, with constantly changing colourful umbrellas atop them, sway their ears in tune to the rythm of the panchavadyam ( orchestra of five instruments). A sea of devotees throng the gardens here and drink in the sight and sway to the chant and beat of the panchavadyam, lost in a trance, as it were. It’s Gods own rave party at high noon !!

Mayan Consultants International: 2009. Pharmaceutical Advertising

CLIENT: A PHARMA AGENCY WHICH WANTED TO PITCH FOR A VAGINAL RING ACCOUNT.

Context:
The Government has permitted the advertising of vaginal rings as a contraceptive product. While advertising of the generic category is permitted,the brand cannot be advertised, as it is still a prescription drug.
This was a freelance exercise and has not been released or been purchased by any client. (Not paid for by the agency  that commissioned this, though partly used  would be more honest :))

Product:
Category: Vaginal Rings. This campaign is to promote the use of vaginal rings.
(Brand name is XXX(NEW Ring).
It is a vaginal ring which can be inserted into a woman’s vagina. It is round in shape like a large condom when rolled and is inserted into the woman’s vagina where it grips the wall and stays there secreting chemicals which prevent pregnancy from happening during one cycle. After the cycle it is taken out and another one inserted after the period is over.
It is very expensive and has lesser side effects than the pill which has to be taken everyday by the woman. This ring is preferred since there is no risk of forgetting that happens with pills.
There is a lot of demand for I-Pill and such other pills, since many young women are faced with the prospect of abortions and are worried about the fall outs. However these pills cannot be taken more than twice in a cycle and have severe side effects. Vaginal rings offer protection on a longer time frame.

Who are we talking to?
To very rich and well to do women, who are working in high income jobs, and in fashionable jobs like movies, television, airlines, hotels, travel etc where there is a lot of freedom and mingling of sexes.This is aimed at Mumbai, Delhi and such other metros.
These women may be living in with a boyfriend whom they plan to marry, if everything happens right and when they have money to afford a marriage and kids. This product protects against pregnancy on a regular basis. They are not worried about AIDS because they are having sex with only a person they know and they believe he is not into prostitutes and casual sex with strangers.
Men who are boyfriends of these women will be shadow audience.

Media
The rule is that only the category of rings can be advertised and not the brand, so it is similar to public service advertising. The rings cannot be purchased across the counter like I-Pill, it needs a prescription. The ads are therefore now concept cards and may be in print media in select publications. The ring shape of the product is the key here

Creative Buttons
The “ring” shape is very important . The shape of the product could well be the signature. The brand that is promoting it is called “Newring” (fictitious)

Headline and Body Copy Thoughts


VAGINAL RING MONOLOGUES

____________________________________________

A)“Falling in love was an accident, but what happened after, that was in my hands”

TV Script:
Visual: A lady in bed talking to someone on the phone with the man sleeping or is on the internet and is typing into the laptop and looks up to camera
Lady:“I never planned to fall in love…but he was there to catch me when I did “. Looks at her man by her bedside and smiles back at the camera..
“And of course there was the ring to make sure we did not loose our footing…..no not the engagement ring…the vaginal ring which my doctor prescribed …because lovemaking is not something you should regret”.
She picks up the pack of vaginal rings (ring) and shows it to the camera and says “Falling in love was an accident, but what happened after, that was in my hands”
Super: The ecstasy of love, without the agony .





 



Print:
Headline: “Falling in love was an accident, but what happened after, that was in my hands”

Visual: A lady in bed talking to someone on the phone with the man sleeping or is on the internet or is looking up to the camera

Body Copy:“I never planned to fall in love…but he was there to catch me when I did “.
And of course there was the ring to make sure we did not loose our footing…no not the engagement ring…the vaginal ring which my doctor prescribed …because lovemaking is not something you should regret.
Falling in love was an accident, but what happened after, that was in my hands”

Tag: The ecstasy of love, without the agony.

______________________________________________


B) “Destiny brought us together, the “ring” made it forever”

TV SCRIPT:

Visual : Woman with the laptop next to her typing. She is in her nightgown, which is sexy. A photo of her and her man is blown up on her wall.
She looks to camera and says:
Lady:“No we were not introduced by our parents… I think it was destiny, I was not supposed to be there. Well, he was supposed to be there. And I suppose that is why he is now here”…points to the man in the photo on her table next to her.
“He says the wedding should be after his promotion. Since I have the ring that my doctor prescribed, we are celebrating the honeymoon before the wedding”
“Destiny brought us together, the “ring” made it forever”. Shows the ring pack and smiles into camera.

Tag: The ecstasy of love without the agony








PRINT AD and POSTER:

Headline: Destiny brought us together, the “ring” made it "forever”

Visual : Woman with a laptop next to her typing. She is in her nightgown, which is sexy. A photo of her and her man is blown up on her wall.

Body copy:"No, we were not introduced by our parents…. I think it was destiny. I was not supposed to be there, but he was. And now he is here with me.
He says the wedding should be after his promotion. Well, since I have the ring that my doctor prescribed, we are celebrating the honeymoon before the wedding.
Destiny brought us together, the ring made it forever."

Tag: The ecstasy of love without the agony

________________________________________________


C)The morning after….. there is only one pill to take …. The Chill Pill

TV Script:
Visual:A sexy young woman with her face on the pillow opens her eyes and squints at the camera as it comes closer, as the camera pans back and a black lacy bra is on the table and there are clothes strewn all over the floor indicating that they were discarded in a frenzy of passion. Next to her on the bed and there is a man sleeping obviously after a night of lovemaking.. She rolls over and smartly keeps the sheets above her breasts.

Lady:“Well I am not into chasing boys… they normally chase me…this time however I had to make sure he chased me… the black dress helped. She looks around on the bed and finds a little black dress on the floor, “It helped that his friends were all leching me like wolves”, she smiles sultrily “Ah yes .. what really helped was the ring that my doctor prescribed… if you are into hunting innocent, shy guys like this one... it helps. “
Shows the ring (pack) into camera.
“The morning after….. there is only one pill to take …. the Chill Pill. Condoms are for the bad boys”… winks into camera

Tag: The ecstasy of love without the agony.




 



Print:
Headline: The morning after….. there is only one pill to take …. The Chill Pill
Visual of a woman scantily clad in bed with a man and looking at the camera. Background has clothes discarded. Obvious cues that it is the morning after a night of lovemaking.
Sub head: “Well I am not into chasing boys… they normally chase me…”
Body copy:
“This time however I had to make sure he chased me… the little black dress helped. It helped that his friends were all leching at me like wolves. Ah yes .. what really helped was the ring that my doctor prescribed… if you are into hunting innocent shy guys like this one... it helps. The morning after.. there is only one pill to take, the chill pill. Condoms are for the bad boys.”

Tag line: The Ecstasy of love, without the agony …