Title: Sounds like nothing
The spot opens with the sounds of a wave approaching and crashing onto the shore, then rolling away. There is no other sound to be heard except for more waves rolling in. After a few repetitions of this, we hear the birds squawking and chirping, interspersing the sound of the waves. Then it goes back to the sound of waves. This sound fades a little to bring in a new sound, that of an elongated, deep and contented sigh.
MVO: Silence. Solitude, Serenity.
Pondicherry. Nothing’s better.
Note: This was an idea from Ms Shanmughapriya who now works for a radio channel. Pillai did the developing and finishing of this spot. This again is simple to make, adaptable , on strategy and stunningly simple!
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