Sounds great! But nobody has really nothing to promote - even the name Pondicherry is full of romance and mystical intrigue to the European ear.
Who was it aimed at - expatriates in India? My only comment is that the tarmac road spoils the romance associated with the name Pondicherry and the sense of nature, peace and space associated with the campaign theme of silence and nothingness - feels too urban. But maybe it works in the domestic market?
Headline: In the absence of the gallery, you play only for each other.
1 comment:
Sounds great! But nobody has really nothing to promote - even the name Pondicherry is full of romance and mystical intrigue to the European ear.
Who was it aimed at - expatriates in India? My only comment is that the tarmac road spoils the romance associated with the name Pondicherry and the sense of nature, peace and space associated with the campaign theme of silence and nothingness - feels too urban.
But maybe it works in the domestic market?
Otherwise I love the concept.
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