Tuesday, April 15, 2008

1996-98: PSL McCann Erickson: Mahindras. Corporate


The ad at the top was done for a magazine that was published by the Mahindras called "Interiors and Lifestyle India". The ad showed the centre clip with all pages torn away. The line at the bottom simply said "Interiors and Lifestyle India. Every page is a collectors item." The Copywriter was Paul Menacherry and the Art Director was by Viren Kamdar. Ganga and Nalesh worked with them and ensured that the final product was world class. It indeed was because it won us our first statuette after numerous finalist nominations!!


The ad "Just a few lines in the fond memory of Mother Teresa was on her death.



This one was just before the New Year eve, when drunk driving accidents were at the highest in Mumbai and we got Lazor Digital Proab,Shirnaz Motors,GMS Group and QCPL to sponsor it.


The matchbox with the film poster of "Mother India" and matches with the colours of the flag were used to promote communal harmony and was carried in the souvenir that was published on the occasion of the MAMI Festival.




Nanhikali was a welfare organisation that helped girl children. The ad was for Christmas gifts.

 

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